Call now: 01603 411573

Meet the team...

  • The Founders

    We are Family...


    Started in 1994 as a Father and Son team, based upon a solid foundation in both design and manufacturing.


    Based to the North West of Norwich, near the Airport, within easy reach of the main ring road, and are the region’s only Metamark Signvinyl Centre.


    Most popular products are kept in stock, and are available in most  cases, on the day, from our busy trade counter, with non-stock or special order items usually available for collection or delivery, on a next-day basis.


    Offering a cut-to-size service on sheet materials, and a competitive local delivery service, we also have in-house processing for all types of sign-trade fabrication, as well as in-house digital print and print finishing.


    We pride ourselves in building a company that is led by design and problem-solving, using the best of modern materials and techniques, with old-fashioned values of quality and care.


    We have assembled a close-knit team of highly-accomplished sign-making and graphics professionals, with many years of experience under their belts, covering many disciplines.


    In 2000, we took the decision to shift our emphasis entirely over to supplying trade-only, and quickly carved ourselves a niche in the market.


    We take great care in making sure that you get the best products available, at the best price possible, as quickly as you need it.

    Simple as that.


    Its a strategy that has seen us become one of the foremost independent trade-specific suppliers to the Sign and Display sector in the East of England.


  • Alain Watts

    Alain Watts


    Position: Founder / Chairman




    Inspirational lover of lettering.

    Irreplaceable, and deeply missed,

    but always with us.

  • Justin Watts

    Justin Watts


    Position: Managing Director


    twitter: @justinrealtime


    hobbies / interests:


    Type-freak, with passion for all things mechanical.


    Avid but steady cyclist, bike fanatic, cycling history buff.


    Land Rover nut.


  • Kathy Watts

  • Kerry Watts

  • Peter Ready

  • Callum Bond

  • Lee Williams

  • Jason Coulthard

  • Peter Edwards

  • Theo Chamberlin

  • Oliver Dove

Signforce Limited.

4-6 Burton Close,



Registered in England No. 03310357

VAT Registered No. 750 7114 53